6 YouTube Tips For Music Artists
It’s no revelation that YouTube has taken over the internet (and television) as the main source for video content today. This is why it is absolutely imperative that you, as a music artist, emphasize a strong presence on YouTube for maximum exposure. Here are 7 Tips that can help you take your YouTube channel to the next level.
1. Show Your Face
I’ve noticed that a lot of musicians use YouTube as a place to upload only the audio of their songs with no visual content. While it is certainly important to showcase your music, it can be extremely beneficial to let your audience see you, hear you, and get to know you. Most of the top music artists today have achieved success not only for their voices, but for their personality as well. Just imagine if we never saw Drake, Rhianna, or Justin Beiber. Their music alone may still make them stars, but it is a combination of everything that has made them household names.
One easy way to start revealing yourself to your audience is through video blogs. Show your personality, have fun, and talk about whatever you want! Share stories about your life, about your favorite music, current trends and topics, and so on. This will go a long way in establishing a fan base who truly knows who you are.
2. Upload Consistently
One of the most common things that successful YouTube channels have in common is that they are releasing content consistently and frequently. While the YouTube search algorithm is unknown, it is almost certain that they favor channels who put out a lot of content without taking long breaks. Also, frequent uploads are a great way to keep your audience engaged and coming back for more. If you don’t have any new music to release, you can certainly put out some video blogs to keep up on the content until you’re ready to share your new songs with the world.
Create a target goal for new uploads, complete with a schedule for your fans. This will put some healthy pressure on you to release new content as promised. Subscribers who know when to expect new content usually become more interactive and loyal to your brand.
3. Quality AND Quantity
While many things in life adapt the phrase “Quality over Quantity”, Youtube is one of those things which require both. We’ve already talked about content quantity, but you must make sure that you focus on uploading high-quality material as well. Some music channels will upload content for the sake of uploading, with no quality control. This is one of the easiest ways to not only hurt your image, but to lose valuable Subscribers as well.
Quality does not only apply to your video content. When I say quality, I also mean your channel art and graphics, video recording quality, and clear, well-mixed audio. Make quality control part of everything you do, and it will become a very positive habit!
4. Invest In Good Equipment
In the last point, I briefly mentioned the importance of high quality video and audio recordings. This is CRUCIAL to your success on YouTube. In the past few years, you will notice a rise in the popularity of YouTube comments such as “this looks/sounds like you recorded on a potato”. With HD video and quality audio being the new standard in today’s world, viewers can easily determine if you are still uploading in 480p, or if you are using a Barbie mic to record your audio.
The great news is that don’t have to spend thousands of dollars on the equipment you’ll need to get started. The Blue Yeti is an excellent mic for around $130, and the lower level Blue Snowball is even good enough to get the job done at around $50. As for cameras, it’s possible that you already have one in your hand right now. Many of today’s cell phones, such as the iPhone 7, have 4k video recording capabilities which look amazing with the right lighting and setting. Alternatively, you can easily find a nice webcam for a little over $100.
Pictured Below: Blue Snowball (Left, $50) and Blue Yeti (Right, $130)
5. Use Social Media To Promote Your Channel
As an artist, there is a good chance that you already use social media to interact with your fans. At this point, I’m sure I don’t have to tell you about the importance of it. Sites such as Instagram, Twitter, Facebook and Snapchat are vital to those in the music business. Every time you finish a new YouTube video, be sure to tweet it out, make a Facebook post, and share a preview of it on Instagram.
This is made even easier with a feature on YouTube which automatically makes a tweet on your channel when you upload a new video. In order to set this up, simply go to your YouTube settings, and then click on Connected Accounts to link your Twitter page.
6. Utilize Incentives For Your Viewers
Websites like Gleam allow YouTubers to enter their viewers in contests and drawings in exchange for a subscription to their channel. In a nutshell, you can create a raffle or competition on your channel in which the winner receives the prize you’re giving away. In order for the viewer to be entered into the drawing, they must subscribe to your channel (which is automatically handled by Gleam).
I’ve personally witnessed many YouTube channels grow incredibly fast from these giveaways. As an artist, you could give away your album, merchandise, or even prizes totally unrelated to yourself. I would advise that you at least keep the prize music-related though, as you want to make sure that the subscribers you get are part of your target audience.
I hope this article has been helpful to all artists looking to succeed in your YouTube endeavors! Of all media platforms, there is good evidence that YouTube will have most longevity as it’s continuing to get more and more popular. So go out there and make the best of it!
If you are looking for beats to take your music to the next level, including free rap beats, please be sure to check out the Beat Store!