Choosing And Buying A Domain Name For Your Music Artist Website
If you are a musician / music artist, I probably don’t have to explain to you the importance of having your own website in today’s era.
In order for your music to be taken seriously, you need an official site.
And in the era of WordPress, you can build a professional looking and clean website using WordPress Themes for as little as $50 – $60. Don’t believe me? Check out http://themeforest.net/category/wordpress.
I build all of my sites myself with WordPress, and you can too. This surely beats the days of needing a fully customized website hand-built by a designer for $10,000.
Regardless of which approach you decide on, the first thing you must do is brainstorm your domain name and purchase it.
Step 1: Brainstorm A Domain Name
The first step is to brainstorm ideas for your domain name.
When thinking of ideas for your website’s domain name, there are a few things to consider:
- Try to keep your domain name concise and to-the-point. Avoid too many words. Make it easy for people to remember and type.
- If you are a music artist, producer, etc., then include your professional artist name if the site is going to include your work.
- Always choose a “.Com” over any other suffix. Dot Com’s are always king, and people associate them with authority. There is also some speculation that search engines treat Dot Com’s with more importance. Although this is only a theory, and is not necessarily proven, you don’t want to take any chances with a Dot Net or Dot Org.
- If your artist name is “Jayy Styles”, then “JayyStyles.com” is perfect. If this name is not available, start to think of some words that you could put before or after JayyStyles. “JayyStylesMusic.com”, for instance, would be fine. Or maybe even something like “TheRealJayyStyles.com”. Consider keeping everything relevant to your music.
- Avoid hyphens. Though there have been studies which show that hyphenated domain names are not treated poorly by search engines, I believe that hyphens just make your domain unnecessarily complicated. So, if “JayyStyles.com” is not available, do not opt for “Jayy-Styles.com”. Instead, refer to the previous tip, and choose an additional word or just think of a different domain name in general.
As a music artist, you should take everything seriously in your career. Don’t settle on just any domain name. Put some thought into it. Consider what your site is going to focus on, and think of a name which reflects that.
Step 2: Buy Your Domain Name
After you have jotted down some ideas for a domain name, the next step is to purchase it.
I usually use GoDaddy or NameCheap. It really doesn’t matter where you purchase it at.
For the sake of this article, let’s proceed with using GoDaddy.
Tip: If you want to save some money, type “GoDaddy Promo Codes” into Google. You will find a handful of websites which offer great deals on domain names. I have been able to scoop up names for $1.99 by using these codes. There are always codes available, and lots of times they will save you anywhere from 50% – 80%.
Alternatively, you can just go to www.RetailMeNot.com and search for GoDaddy. This is a promo code site which contains lots of active, working promo codes for lots of retail sites. Check it out:
Armed with your promo code, head on over to www.GoDaddy.com and type your desired name into the search box, as shown in the picture below.
You will then discover if the name is available or not. If it is available, great! If not, refer to the previous section and continue plugging in domain names until you find one that is available.
Once you find a domain name, proceed to checkout.
GoDaddy will annoy you with a bunch of questions, asking if you want to purchase additional add-ons for your domain, including hosting, protection, extra email addresses, etc. Click “No Thanks.” You do not need any of these.
Tip: You will need to purchase a hosting plan for your website at some point, and GoDaddy will offer this to you during checkout. I would avoid getting hosting from GoDaddy. I strongly suggest getting your hosting plan from HostGator. They have been the leaders in website hosting for a long time, and I host all of my websites through them. Setting up hosting is beyond the scope of this article, but I just wanted to share this tip because GoDaddy will ask you to purchase their hosting as you check out.
You will be just fine purchasing a one-year subscription to your domain name, but if you have the extra cash, I advise you get 2 years or more.
Tip: The reason for buying a 2-year or longer subscription is twofold. First off, you won’t need to worry about renewing your domain next year. But more importantly, it is highly believed that Google treats domain names purchased with a longer expiration better than they treat one-year subscriptions. This will be a bonus for your search engine optimization. However, it is not 100% necessary. Just a little tip.
Moving on, if you have never purchased a domain from GoDaddy before, you will be asked to register. Register with them, and proceed.
There will be a place to enter your promo code. Enter it, and click the button nearby to activate your discount. Your new price will be shown.
Pay for your purchase, and that’s it!
You put the time into finding instrumental beats for your music.
You put the time into writing your song, and recording it.
You put the time into creating music videos.
So do yourself a favor and put the time into a website for your music.
I hope this article has given you some insight into the world of creating and purchasing a domain name for your music artist website.